Jun 3, 2024 | Small Business, Trademarks
Here are 4 practical steps to help you and your business avoid trouble. Step 1: Understand How Trademarks Work A trademark can be any word, phrase, symbol, design, or a combination thereof (for simplicity we’ll refer to these generally as “marks”) that identifies and...
Jan 24, 2024 | Small Business, Trademarks
In this article, we’ll walk you through the essential steps to trademark your business name – ensuring it remains uniquely yours and legally protected from others who may want to copy or imitate it. Step 1: Conduct a Trademark Search The first step in...
Jul 17, 2023 | Small Business, Trademarks
Q: What does a trademark protect? A: Trademarks protect a word, phrase, symbol, design, or other distinguishing feature that identifies your product or service. Trademarks allow you to exclude others from using the same—or highly similar—branding as yours. The word...
Nov 14, 2022 | Small Business, Trademarks
Given intellectual property (IP) can make up a significant portion—sometimes up to 90%—of the total value of today’s companies, it’s essential you do everything possible to protect these intangible assets. One of the first IP elements you’ll want to protect are...